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Everything Quiteful does

One platform. Every menu surface.

From QR codes on the table to embeds on your website, AI‑assisted ingredient checks and full nutrition data — Quiteful covers the entire menu surface in one place.

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The UK market

Millions want to eat out. Confidence decides where.

Around 1 in 3 UK adults report an adverse reaction to food, and 83% of adults with a food hypersensitivity still eat out or order takeaway at least monthly. Better information does not create a niche — it helps a large, active market choose where to spend.

2.4m

The FSA estimates 2.4 million UK adults have a clinically confirmed food allergy.

83%

eat out or order takeaway at least monthly. This audience has not stopped dining out.

10%

say the allergen information they need is always available; 25% saw none on their last occasion.

44%

of diners without allergies in a comparative study said allergies affected restaurant choice when eating with someone affected.

Confidence changes behaviour. Among younger people with allergies or dietary requirements, 60% had avoided eating out, 14% had been turned away or asked to sign a waiver, and 87.5% said they would leave if they did not trust the allergen information provided.

View sources and methodology

“Food hypersensitivity” includes food allergy, food intolerance and coeliac disease. The “around 1 in 3” figure is self-reported adverse reactions; it is not a claim that one-third of adults have a clinically diagnosed allergy. Survey populations and question wording vary between studies.

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