Built-in dietary tags
Plant based, vegetarian, gluten-free and low calorie — the labels guests already understand. Extra tags such as halal can sit on the recipe for staff; they are not guest filters.
Dietary clarity
Tags guests actually filter by.
Mark dishes as plant based, vegetarian, gluten-free or low calorie — then let guests narrow the menu without asking the floor every time.
Guest-facing filters
Clear tags. Faster decisions.
Live menu filters
Guests combine dietary tags with allergen exclusions to find dishes they can actually order.
Works with custom allergens
Pair dietary tags with your own allergen flags so the filter story stays complete.
Guest preference links
Share a link so returning guests reopen the menu with their allergen and dietary filters already applied.
The UK market
Millions want to eat out. Confidence decides where.
Around 1 in 3 UK adults report an adverse reaction to food, and 83% of adults with a food hypersensitivity still eat out or order takeaway at least monthly. Better information does not create a niche — it helps a large, active market choose where to spend.
2.4m
The FSA estimates 2.4 million UK adults have a clinically confirmed food allergy.
83%
eat out or order takeaway at least monthly. This audience has not stopped dining out.
10%
say the allergen information they need is always available; 25% saw none on their last occasion.
44%
of diners without allergies in a comparative study said allergies affected restaurant choice when eating with someone affected.
Confidence changes behaviour. Among younger people with allergies or dietary requirements, 60% had avoided eating out, 14% had been turned away or asked to sign a waiver, and 87.5% said they would leave if they did not trust the allergen information provided.
View sources and methodology
“Food hypersensitivity” includes food allergy, food intolerance and coeliac disease. The “around 1 in 3” figure is self-reported adverse reactions; it is not a claim that one-third of adults have a clinically diagnosed allergy. Survey populations and question wording vary between studies.