Hard or soft
Mark a custom allergen as a hard filter (hides dishes) or a soft warning (shows a badge).
Beyond the big 14
Track anything that matters.
The 14 UK/EU allergens are the floor, not the ceiling. Add coriander, chilli, MSG, pea protein, alcohol or anything else — with your own colours, your own copy.
Examples we've seen
If your guests ask about it, you can flag it.
Coriander
Chilli
MSG
Pea protein
Alcohol
Caffeine
Lactose
Yeast
Pork
Sugar
Tomato
Made yours
Your colours, your rules, your taxonomy.
Pick a name, pick a colour, pick whether it's a hard exclusion (allergy) or a soft preference (dislike). Quiteful renders it consistently across menus, embeds, QR pages and labels.
Recipe adaptations
Record remove, swap or serve-separately options so guests and staff know what the kitchen can actually change.
Auto-roll-up
Tag an ingredient once. Every recipe and every menu item that uses it inherits the tag.
Branded badges
Pick contrasting colours for visibility or match your venue's palette — up to you.
Localised copy
Display name in EN, EN-GB, plus your own translations as you grow.
The UK market
Millions want to eat out. Confidence decides where.
Around 1 in 3 UK adults report an adverse reaction to food, and 83% of adults with a food hypersensitivity still eat out or order takeaway at least monthly. Better information does not create a niche — it helps a large, active market choose where to spend.
2.4m
The FSA estimates 2.4 million UK adults have a clinically confirmed food allergy.
83%
eat out or order takeaway at least monthly. This audience has not stopped dining out.
10%
say the allergen information they need is always available; 25% saw none on their last occasion.
44%
of diners without allergies in a comparative study said allergies affected restaurant choice when eating with someone affected.
Confidence changes behaviour. Among younger people with allergies or dietary requirements, 60% had avoided eating out, 14% had been turned away or asked to sign a waiver, and 87.5% said they would leave if they did not trust the allergen information provided.
View sources and methodology
“Food hypersensitivity” includes food allergy, food intolerance and coeliac disease. The “around 1 in 3” figure is self-reported adverse reactions; it is not a claim that one-third of adults have a clinically diagnosed allergy. Survey populations and question wording vary between studies.