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Legal

Privacy Policy

Last updated: 18 July 2026

1. Introduction

Quiteful (“we”, “our” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you use our service.

2. Information we collect

Information you provide

  • Account information (name, email, password)
  • Business information (company name, address, contact details)
  • Payment information (processed securely by our payment provider)
  • Menu content (recipes, allergen data, images, prices)
  • Communications with us

Automatically collected information

  • Log data (IP address, browser type, pages visited)
  • Usage data (features used, time spent, interactions)
  • Device information (device type, operating system)
  • Cookies and tracking technologies

Analytics data

  • Menu views and QR code scans
  • Allergen filter usage
  • Search queries
  • Engagement metrics

3. How we use your information

We use the information we collect to:

  • Provide, maintain and improve the Service
  • Process transactions and send transactional notifications
  • Send administrative information and updates
  • Respond to your enquiries and provide customer support
  • Generate analytics and insights about Service usage
  • Detect, prevent and address technical issues
  • Protect against fraudulent or illegal activity
  • Comply with legal obligations

4. Sharing your information

We do not sell your personal information. We may share your information with:

Service providers

  • Payment processors (for billing)
  • Cloud hosting providers (for data storage)
  • Email service providers (for communications)
  • Analytics providers (for usage insights)

Legal requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

Business transfers

If we are involved in a merger, acquisition or sale of assets, your information may be transferred as part of that transaction.

5. Data security

We implement appropriate technical and organisational measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments
  • Access controls and authentication
  • Secure data centres
  • Regular backups

No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data retention

We retain your information for as long as necessary to provide the Service and fulfil the purposes outlined in this Privacy Policy. When you close your account, we will delete or anonymise your information except where retention is required by law.

7. Your rights (UK GDPR)

Under UK data protection law, you have the right to:

  • Access: request a copy of your personal data
  • Rectification: request correction of inaccurate data
  • Erasure: request deletion of your data
  • Restriction: request limitation of processing
  • Portability: request transfer of your data
  • Object: object to processing of your data
  • Withdraw consent: at any time

To exercise these rights, email support@quiteful.com.

8. Cookies and tracking

We use cookies and similar technologies to:

  • Maintain your session
  • Remember your preferences
  • Analyse usage patterns
  • Improve the Service

You can control cookies through your browser settings — though disabling some may affect functionality. For a full breakdown of every cookie we set, the third parties involved and how to change your consent at any time, see our Cookie Policy.

9. Third-party links

The Service may contain links to third-party websites. We are not responsible for the privacy practices of those sites; we encourage you to read their policies.

10. Children's privacy

The Service is not intended for children under 13. We do not knowingly collect personal information from children. If you believe we have, please contact us immediately.

11. International data transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through the Service. The updated policy is effective when posted.

13. Contact us

Questions about this Privacy Policy or our data practices?

14. Supervisory authority

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.