2.4m
The FSA estimates 2.4 million UK adults have a clinically confirmed food allergy.
Smart menus, properly done
One live menu. Accurate allergens. Updates everywhere.
The demand is already there. The confidence isn’t.
The FSA estimates 2.4 million UK adults have a clinically confirmed food allergy.
report an adverse reaction to food.
say the allergen information they need isn’t always available.
The UK market
Around 1 in 3 UK adults report an adverse reaction to food, and 83% of adults with a food hypersensitivity still eat out or order takeaway at least monthly. Better information does not create a niche — it helps a large, active market choose where to spend.
2.4m
The FSA estimates 2.4 million UK adults have a clinically confirmed food allergy.
83%
eat out or order takeaway at least monthly. This audience has not stopped dining out.
10%
say the allergen information they need is always available; 25% saw none on their last occasion.
44%
of diners without allergies in a comparative study said allergies affected restaurant choice when eating with someone affected.
Confidence changes behaviour. Among younger people with allergies or dietary requirements, 60% had avoided eating out, 14% had been turned away or asked to sign a waiver, and 87.5% said they would leave if they did not trust the allergen information provided.
“Food hypersensitivity” includes food allergy, food intolerance and coeliac disease. The “around 1 in 3” figure is self-reported adverse reactions; it is not a claim that one-third of adults have a clinically diagnosed allergy. Survey populations and question wording vary between studies.
Precision, on purpose
Gluten, crustaceans, eggs, fish, peanuts, soya, milk, tree nuts, celery, mustard, sesame, sulphites, lupin and molluscs — stored as separate facts, never collapsed into a free-from badge.
One source of truth
Change a price, swap an ingredient, mark a dish out of stock. Your QR codes, your embed, your nutrition labels and your kitchen all see it within seconds.
Illustrative demo
Ash & Olive demo
Print once, update forever
Each code points at a live menu. Edit a dish at 11:58 and the scan at 12:01 already shows it. No reprints, no laminator, no ‘sorry, that's out of date.’
Multi-Menu Edition
Resorts, food halls, hotels and attractions — bring every café, kiosk and restaurant under one destination menu that guests browse in their own language.
Illustrative demo
Food Passport · staff view
Food Passport · staff side
Ich habe eine schwere Lebensmittelallergie.
Bitte prüfen Sie die Zutaten vor dem Servieren.
Food Passport
Diners record their allergens once — then show your staff a pre-translated card, wherever they travel.
Pricing
Start free, then scale by locations. Free covers 20 items at one site; Starter is one location, unlimited items; Pro covers up to three.
Free
No setup fee
Pop-up Event menu with Quiteful branding — show the waiter your selection. Analytics history is collected and unlocks on Essential.
Starter
£99 setup
Restaurant-style menus plus a dedicated Event menu QR, full analytics and CSV export.
Pro
£149 setup
Unlimited menus across up to three locations.
Café or pop-up? Essential £9 Allergen board only? Compliance £19 — see all plans.
Also included
The details that round out the menu system. Click through for the full story.
Track the regulated UK/EU allergen set.
Add MSG, chilli, pea protein and more.
Plant based, vegetarian, gluten-free and low calorie.
Guests narrow dishes by diet or allergen.
Detect allergens from ingredients in context.
Approve AI suggestions before they publish.
Diners show staff a pre-translated allergy card.
FAQ
All 14 UK/EU regulated allergens out of the box: cereals containing gluten, crustaceans, eggs, fish, peanuts, soya, milk, tree nuts, celery, mustard, sesame, sulphur dioxide & sulphites, lupin and molluscs. Plus your own custom allergens — coriander, MSG, pea protein, anything you need.
Yes. Generate print-ready PDFs, single-dish nutrition labels and QR codes from the same live data. No more outdated printouts.
Each location gets its own menu, opening hours, contact details and theme — rolled up under one team account. Roles (owner, admin, manager, member) apply across that workspace.
Yes — Multi-Menu Edition puts every café, kiosk and restaurant in your destination on one guest page. When a guest books, Quiteful can email them a personalised link in their own language automatically.
Yes — Food Passport gives diners a high-contrast allergy card, pre-translated into ten languages, that they can show or share with your team.
Yes — a JSON REST API with bearer auth, an OpenAPI spec and a Postman collection. Available on every active workspace, including Free. POS integrations start on Starter.
One last thing
Free to start. Live in minutes. Built for the way kitchens really work.